Best chosen Keywords and key phrases for any website is considered as strong base of any successful SEO Campaign. In Search Engine Optimization process keywords make very much impact on overall optimization process. Keywords give positive or a negative result on your website promotion depending on the criteria of keyword research. While searching keywords you need to scrutinize your products, brands, existing & potential global target market, marketing goal and top competitor.

Selecting right domain name is very essential for the website owners to avail actual benefit for their business. For example, if your company name becomes famous, you can select domain name with your company, if brand name or product is popular then you can select it. In other word you have to select appropriate keyword for your website name.

SEO is the process where each and every step should be taken carefully. Even a small wrong step makes you down compare to your competitor and wise step gets you ahead of all. Use of keywords and keyword phrases in file name is also an important aspect for search engine ranking. Therefore use of each and every keyword watchfully to get more hits and diverting natural traffic to your website.

Similarly use of Keywords in Meta Tag, Description (Description is short summary of page content, mainly prepare for search engine). Use of most targeted keywords and keyword phrases make your site more visible to your target market.

Image optimization is writing description on image. When page loading time is more and if image size is large than page description will appear first so surfer can get idea about the image (photograph) in the website. Giving suitable image description is useful for net user and search engine.