What to consider about SEO, Expenditure or Investment?

Majorly there are two factors involved in taking any business decision; one is cost and the other is return. Mostly business decisions are taken on the bases of these two parameters. If the cost to pay is really high but the return is guaranteed mostly we go with it. If the cost is really low to pay, and return is somewhat uncertain still we can consider it but if cost is really high and return is still uncertain mostly it will be big  from our side.

Now if we consider SEO, surprisingly it does not belong to any options above. It’s a totally different case where paying the cost is comparatively very low compared to other offline marketing activities like hoardings, TV ads, Radio Ads etc; and the return will be really high. There are very rare options available like SEO where ROI is very high upon investment. Still many companies hesitate and get confused whether to hire SEO or not. Let’s explore SEO in detail.

SEO (Search Engine Optimization) includes all such activities which help to increase visibility of website in Search engine. The more visibility can attract more visitors which can get more leads for your business.

For most of people, hiring SEO is an expenditure but that is the misconception. Actually hiring SEO is an investment rather than expense as it has high potential to help your bottom line. As per the definition of one financial expert, an expenditure is something which does not have the potential to earn and investment is something having high potential to earn. However this earning can be in varying form like money, leads, business, visitors etc. If we take this in case of SEO, it has high potential to earn profits through website.

Many companies are investing in SEO nowadays. The SEO Company that they hire tries to boost their rankings in search engines through SEO and PPC activity. They also create brand awareness through social media and internet marketing sites. Through such SEO activities companies are gaining a lot of benefit in the form of more business and leads.

One more unmatched feature of investing in SEO is you can really track your money and marketing campaigns very well. You can see where you are spending money and how visitors and customers are interacting with your website and what you are getting from SEO campaigns. You can get an exact ROI report in SEO.

So in a nutshell, SEO is one of the best way to get higher ROI where you pay less for investment but the long term return is high and mostly guaranteed.

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Professional SEO Service for Optimum Web Visibility

Search engine optimization (SEO) is necessary for those who are serious about online business. SEO, who looks after search engine visibility works with long-term and substantial marketing strategy. Broadly speaking there are three main areas in SEO services: the keyword research, on-page SEO and off-page SEO services.

In SEO services, the outsourcing services team pays attention to the appropriate keyword for the business. For example: when dealing with art and painting website, works like restaurant or office have nix significance. A SEO researches, using available SEO tools, and targets the most suited keyword for the business. Finding the most profitable keyword is essential to generate sales from a website. The use of these words will result in traffic on website that will convert to leads and finally generate revenue with business proposals obtained.

On page optimization is one of the basic steps of SEO which every webmaster should follow. On-page optimization refers the factors such as title tags, Meta tags, Alt tags amongst others, & making them suitable & reflective of the content you have on your pages. In on-page optimization they speak about design & content, where the content should be Unique, keyword should be rich in nature & SEO friendly.

The off-page SEO services include directory submission, article submission, blogs updating, press releases submission, classified submission and guest writing on blogs. These are a few names to mention. A SEO service provider team engages a lot many ways that count in making a website gain higher rank. Articles submitted to authenticate websites increases the chance of having an edge over other websites. Writing quality content in articles and submitting it to prominent article submission directories, work wonders for a website. An article has links on selected keywords. These can help in getting back links and required traffic from website where article is submitted. Articles should be targeted to give desired information to the reader. It is advisable to write articles with variations in keyword choosing from the first 5-7 profitable keyword selected.

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Domain Selection

Selecting domain name for your website is the most intelligent and complicated task. There are various points that need to consider while choosing name for your website. Search engines give more priority to websites having right keywords in their domain name. Choosing most appropriate domain name for your website to get more natural traffic. You can get long term benefits for your business or services by selecting right domain as your site become more popular day by day.

While preparing search engine result pages, spiders of search engines consider following aspects :

  • Domain name
  • Age of domain name
  • Incoming links
  • Relevancy of web content and keywords
  • Domain registration date

Domain Name and Search Engine Optimization (SEO)

  • You can use most targeted keywords in your Domain Name
  • Search engine gives more preference to the sites having keywords in the domain name. You can use most targeted keywords in your domain name.
  • A good domain is short, easy to remember and with keywords
  • Select domain name as per its popularity, such as company name, brand name, product name etc. The thing to remember is that it should be relevant to the type of your business or service
  • Domain name that can be your product name which you wish to promote because it is necessary that people can easily find your product.
  • Your domain name and home page content should be relevant to each other to get good benefits in search engine listing.
  • Avoid very long and complex words in domain name
  • Domain name can also be identified by its name after .dot extension. The end part after dot, “.com”, is called the top level domain (tld). This is the identifying part of the website name which separates the actual domain name and was originally intended to put certain domains into different categories.
  • The period of your domain registration can be long as much as possible and suitable to your budget. As search engines consider that the length of your registration reflects reliability of your website and your commitment to be online for long time.
  • If your business / service is very popular in online business, then it is advisable to register your name with other extensions. It prevents your business or service from others attempting to take advantage of your reputation.
  • It is not necessary that you can get domain name exactly that you wish but you can find good option with help of professional and reliable SEO service company who guides you to opt most suitable domain name for your business.

Domain Name Extension

Some common domain extensions are as follows

com – Commercial Business
gov – Government Agencies
edu – Educational Institutions
org – Organizations (for nonprofit organizations)
net – Network Organizations
in – India
au  – Australia
ca  – Canada

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