Different Internet Marketing Mediums to Boost Your Business

Digital marketing has really evolved as there are plenty of options today from which you can carry out different types of Internet marketing strategies. We can have a quick glance on the vital web marketing strategies.

Search Engine Optimization (SEO): Small businesses can very well profit from search marketing. Search engine giant Google offers a free placement of any new business, and it’s easy to do it as well with their clear-cut instructions. The key factor is you can promote your business where it is exactly established with detailed address, phone number etc. and when creating the listing – in the title use the keyword/ phrase that you want to get listed for. If done rightly, it will be displayed in Google Map listings on the very first page of Google search for that particular keyword/ phrase for which the local business listing has been activated. Apart from the local listing, organic SEO can be implemented to rank your website highly on the search engines for a long tail of keywords/ phrases.

Content Marketing: Content marketing was king and is king and will remain king for the future. This is because human being wants information for various needs – be it for buying or selling products and services, trading etc. Human being needs knowledge – be it for learning a new skill or enhancing existing skill by referring to online content. Content aptly fulfills these very basic human requirements.

Pay per Click (PPC) Adwords Campaign: This is one type of paid advertising with the search engines. You need to be careful when investing your money in this Internet marketing strategy. Accurate keyword/ phrase selection is crucial for the success of an Adwords campaign. In this, your listings will appear on the first page at the top part or at the right hand side of the search engine result page (SERP) for the selected keywords/ phrases. Also, there are various options available for running PPC ad campaigns and the right option can be implemented per the Client budget and requirement.

Social Networking and Social Media Marketing: Social networking is about participating in a community and sharing – It may be an update about your new product launch or about a special event or ceremony taking place at your workplace or about exciting happenings in your organization or sharing the success story of your business model. This medium allows people to know about the updates and they might share the information with their friends. In this way, you get exposure through a network of a community. Few examples of social networking sites are: Facebook (network of friends and relatives), Linked-In (network of professionals), Twitter (network of strangers). Few examples of social media sites are YouTube, Slide share and Pinterest.

Video Marketing: Today, video marketing is catching up drastically. More and more people prefer to watch videos. As the information passed is quick and at the same time the user does not have to read anything. Thus video viewing becomes a leisure activity with minimal efforts from the part of the user. Now-a-days companies invest considerably in making attractive small videos and to market it over the Internet.

Viral Marketing: Viral Marketing deals with the creation of text or email message, video clip or audio clip that excites the young and old alike and infusing it into the highest searched and utilized social networking and media sites such as Facebook and YouTube so that it gets shared by friends instantly. A recent example of the viral marketing is a movie song “Kolaveri Di” which went viral all through India. It was widely spread via You Tube (Social Media platform) and Facebook (Social Networking platform).

Email Marketing: For this, you will have to first build a database by offering incentives or giving something free of cost – It could be an e-book on any interesting topic and in return could ask the people to fill up a basic form containing their names and valid email addresses. Once you have a good list, you can prepare a professional newsletter with special discounts or offers and send out to them. It could be done during festival time like “Thanksgiving Day”, “Christmas”, “Easter” etc. or it could be done whenever you need to push up the sales by offering special seasonal discounts or gifts randomly. Email marketing if done efficiently, brings in measurable results.

If you execute the above listed web marketing strategies effectively, it would really boost up your business. Ideally, taking the help of a professional Internet Marketing Company is highly recommended.

 

 

Pay Per Click (PPC)

PPC Management and Campaign Planning

Choosing the right keywords for your PPC campaign is vital to get the most out of Pay Per Click advertising and generate high-quality, motivated traffic to your site. Seorank is highly experienced in setting up PPC campaigns, from keyphrase research to budget projection.

The Seorank team take the hassle out of running your pay per click marketing campaign. As more and more companies discover the benefits of PPC you can find you are position one at 9.00 on a Monday morning but by 9.05 three other companies have come in and knocked you off that first page of results.

As part of your pay per click (ppc) management, Seorank constantly monitor your account to ensure that positions don’t slip.

We also ensure that we get the best ROI for your business by advising of the right phrases to target. It’s about attracting buyers not browsers!

Example:

Targeting the phrase “golf” – someone using this phrase could be searching for the latest model Volkswagen Golf, a second hand Volkswagen Golf, a shop selling golf clubs, a golf course in Edinburgh… the list is endless.
The secret of successful Pay Per Click campaign management and good ROI is to use as targeted phrases as possible.

PPC Creative

Pay Per Click advertisements have to be written to very strict guidelines. We are experts at working within these guidelines to produce tight, focused copy that’s proven to produce results.

Bid Management

Effective bid management is the key to maximising your revenue from a Pay Per Click marketing campaign while keeping expenditure down. As part of the Pay Per Click (PPC) management, we use a combination of manual and automated bid management techniques to ensure that you’re getting the best possible placement for the lowest possible cost.

Tracking

PPC tracking provides you with details of those people signing up as a result of your PPC advertising. This allows us to assess the effectiveness of your campaign and provides us with the detail to adjust your campaign appropriately.

Analysis

Pay Per Click campaigns offer unprecedented levels of customer intelligence which we can use to assess what the strengths and weaknesses of your campaign are and adjust your campaign appropriately.

Pay Per Click Reporting

As part of the Pay Per Click (PPC) management, you are provided with detailed, comprehensive monthly reports so you can see exactly how each keyphrase in your campaign is performing. Reports include summaries of top performing phrases, conversion rates as well as advice on the best way forward. In addition, deeper analysis is provided for each phrase: no. of impressions, no. of clicks, average click through rate, average cost per click

To find out more about Seorank’s internet marketing services.

PPC Management and Campaign Planning
Choosing the right keywords for your PPC campaign is vital to get the most out of Pay Per Click advertising and generate high-quality, motivated traffic to your site. Seorank is highly experienced in setting up PPC campaigns, from keyphrase research to budget projection.The Seorank team take the hassle out of running your pay per click marketing campaign. As more and more companies discover the benefits of PPC you can find you are position one at 9.00 on a Monday morning but by 9.05 three other companies have come in and knocked you off that first page of results.

As part of your pay per click (ppc) management, Seorank constantly monitor your account to ensure that positions don’t slip.

We also ensure that we get the best ROI for your business by advising of the right phrases to target. It’s about attracting buyers not browsers!

Example:

Targeting the phrase “golf” – someone using this phrase could be searching for the latest model Volkswagen Golf, a second hand Volkswagen Golf, a shop selling golf clubs, a golf course in Edinburgh… the list is endless.

The secret of successful Pay Per Click campaign management and good ROI is to use as targeted phrases as possible.

PPC Creative
Pay Per Click advertisements have to be written to very strict guidelines. We are experts at working within these guidelines to produce tight, focused copy that’s proven to produce results.
Bid Management
Effective bid management is the key to maximising your revenue from a Pay Per Click marketing campaign while keeping expenditure down. As part of the Pay Per Click (PPC) management, we use a combination of manual and automated bid management techniques to ensure that you’re getting the best possible placement for the lowest possible cost.

Tracking

PPC tracking provides you with details of those people signing up as a result of your PPC advertising. This allows us to assess the effectiveness of your campaign and provides us with the detail to adjust your campaign appropriately.

Analysis

Pay Per Click campaigns offer unprecedented levels of customer intelligence which we can use to assess what the strengths and weaknesses of your campaign are and adjust your campaign appropriately.

Pay Per Click Reporting
As part of the Pay Per Click (PPC) management, you are provided with detailed, comprehensive monthly reports so you can see exactly how each keyphrase in your campaign is performing. Reports include summaries of top performing phrases, conversion rates as well as advice on the best way forward. In addition, deeper analysis is provided for each phrase: no. of impressions, no. of clicks, average click through rate, average cost per click…