Know Your SEO Service

The SEO stands for search engine optimisation meaning building a website that can be discovered by search engines. There are many seo companies who are coming up with seo business worldwide. With the help of such types of companies experts you can get the guidance of designing web page of your site in such a manner that the sites content can be thoroughly mapped and indexed to keywords which usually viewers use when searching products or services.

Today such types of companies are known for providing seo services, sem services, and internet marketing services. Many successfully running seo companies do have divisions of internet Marketing Company Buildtelligence which specializes in Search Engine Optimization (SEO) sharing their experience in web development, search engine optimization, pay per click advertising and search engine marketing, and much more.

Its important to know the pros and cons of such a company before approaching for your any professional means. This will help you to understand the packages, and customised programmes of this company in order to deal more better your business. There are many search engine optimisation specialist whore involved in the businesses of this type of company who offers on page SEO, link building, linkbaiting and social media optimisation services. If you are interested then you can approach them to know about three things first about them, their services, and if felt good then contact them. Such icons you can see on the sites of any search engine optimisation service websites.

SEORank is an expert SEO service provider, internet marketer and web design company, well versed with Australian market.

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SEO Abbreviation

ATW All the Web
B2B  Business to business
B2C  Business to consumer
CPC  Cost Per Click
CTA  Content Targeted Advertising
FFA  Free For All
HTML  Hyper Text Markup Language
IP  Internet Protocol
PFI  Pay For Inclusion
PPC  Pay Per Click
PR  Page Rank
ROI Return on Investment.
SEO  Search Engine Optimization
SEM  Search Engine Marketing
SERP  Search Engine Result Pages
URL  Uniform Resource Locator
W3  World Wide Web
W3Cà World Wide Web Consortium

ALT Text/Attribute

Text attached to an image to allow search engine spiders to extract textual information from an image. Achieved by using the ALT attribute of the <IMG> tag. Example: <IMG SRC=”cow.jpeg” ALT=”A picture of a cow”/>

Anchor text

Text specified for a hyperlink e.g. anchor text for SEO Glossary is ‘SEO Glossary’. It is very extremely important what anchor text appears in links pointing to your web site e.g. if your web site is about cake recipes the anchor text ‘Delicious Cake Recipes’ will help your rankings more than the anchor text ‘Donkeys like Carrots’.

Cloaking

An unethical SEO practice. It involves a different version of a web page being presented to each search engine spider. Each different version of the web page is optimized for the search engine spider it is presented to (i.e. exploiting its weaknesses). For example the Yahoo spider will be presented with a web page optimized for the Yahoo spider. You can be penalized heavily by the search engines for doing it, so don’t do it.

Directory

A directory is a web site that contains a categorized listing of links from around the web. For more information read my article Directories and their importance for search engine rankings.

Ethical SEO

The opposite to Unethical SEO. It is SEO executed without resorting to underhand or illegal activities that may cause your web site to get blacklisted by the search engines. Stay on the ethical side of the fence!

Gateway Page

An unethical SEO practice. A web page optimized for certain keyphrase/s with the specific purpose of leading you to another page i.e. they offer nothing of value in themselves. Can be penalised by the search engines for this practice, so don’t do it.

Inbound Links

Links to your web site from outside web sites (i.e. a web sites under a different domain name). The more of these the better, obviously for traffic reasons, but also because the help build link popularity (read my article Link Popularity, the make or break element for Search Engine Rankings)

Key phrase

A group of keywords. For example: two keywords ‘cake’ and ‘recipes’ grouped together make up the key phrase ‘cake recipes’.Keyword:

A word with particular importance to the theme of a site. For example if a web site provides information about Formula 1 racing then important keywords would be ‘Ferrari’, ‘Monaco’, ‘Schumacher’ etc…

Keyword Analysis

The process of analysing a subject area or web site with the goal of identifying keywords that best describe the subject area/web site. A factor in the analysis is discovering keywords that match or resemble keywords that people use when performing real-world searches on search engines. The ideal result of the analysis is a list of keywords that if incorporated correctly into a web site will increase probability of traffic to the web site.

Keyword Optimization

The overall name given to the process of performing keyword analysis and incorporating the discovered keywords/keyphrases into the web site.

Keyword Spamming

The process of stuffing a web page with keywords not related to the theme of the web site or in a high amount as an attempt to influence/trick the search engines. Keywords can be stuffed into many areas of a web page e.g. TITLE tag, META tags, ALT text, TITLE text.

Link Popularity

The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site. For more information read my link popularity article.

META Tags

META tags are special tags included at the top of a HTML page. Their purpose is to provide extra information about the web page i.e. metadata. The most influential tags for search engine ranking are the Keywords tag and the Description tag.

Natural Links

Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally. These types of link are very powerful in the link popularity stakes as they identify a web site that is worth linking to and therefore has a better chance of being a quality resource of information. To increase your chances of earning natural links make sure your web site has a lot of quality content that is better than the competition. Also provide linking information on your web site to make it easier to link to i.e. provide actual HTML to use when linking.

One-way Links

Links to a web site that are not reciprocated i.e. no link exists to the web site that is doing the linking. These type of links are powerful in building link popularity.

Outbound Links

Links within a web site that are pointing to outside sites. Do not affect link popularity but care must be taken not to link to a web site that may get you banned e.g. linking to a link farm is a no-no.

Page Rank

An antiquated ranking system created by Google which is given far more hype and attention than it deserves. If you install the Google toolbar in your browser you can view the PageRank of any web page you visit by viewing the PageRank meter. It measures the ‘popularity’ of a web site in the eyes on Google. It is based on a ‘democratic voting’ mechanism whereby web sites linking to a site cast a ‘vote’ for the site i.e. add to the PageRank meter. The more PageRank the linking site has, the more PageRank the linked-to site receives. It is true that is does influence web site ranking i.e. the higher your PageRank the better ranking you will have, but there are other factors that affect ranking to a higher degree e.g. optimized anchor text, theme of the linking site.

Ranking

The position within search engine results that a web site reaches for a particular search phrase by a surfer in any search engine or directory.

Robot

Another name for spider.

Robots.txt

A special text file placed at the root of a web site’s structure. It contains rules that a search engine spider must obey when indexing a web site. You can specify what pages to index or what search engine spiders are allowed to index the web site e.g. you can specify that Google’s spider is allowed but not Yahoo’s spider. Useful to stop a web site from being indexed by accident if it is still under construction of if you want certain areas of the web site to be hidden from the spider.

Search Engine

A database of information retrieved from indexing web pages from all over the web. A user can use a search engine’s interface to search their database of information and find links to web sites that provide information relevant to their search criteria. The majority of search engines have their own piece of software called a ‘search engine spider’ that visits web pages on the Web and extracts the required information it needs to allow its search engine to function.

Search Engine Optimization

The process of modifying a web site’s content, structure and link popularity to maximize the chances of a higher ranking within search engine results. It is basically optimizing a web site to make it more important in the eyes of a search engine.

Site Map

A special page on a web site that contains a tree-like representation of the link structure of the site. It allows a search engine spider to index all the most important pages of the site with ease because it can access them all from one page. A link to the site map should be clearly accessible/indexable from the home page at least.

Spider

A spider is a special piece of software that is sent out by a search engine to index a web site’s pages for inclusion in a search engine’s database of information. Spiders work by parsing the HTML on a site, extracting relevant information and following any links that are contained on the page to continue the parsing process. It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

TITLE Tag

The TITLE tag is used to specify what text appears at the top of a browser window when visiting a web page. It also appears as the link text when your web site appears in search engine results. It can influence rankings a great deal so spend time ensuring that the right text is in it (i.e. include keywords/key phrases relevant to the web page). For more information read my title tag optimization article.

Unethical SEO

The opposite to Ethical SEO. It involves employing underhand or illegal activities to increase search engine ranking. They are many unethical seo practices including cloaking, gateway pages, keyword spamming

Visit SEO Sydney.

Organic Search Engine Optimization (SEO)

Organic SEO

More than 60% of websites are created just by considering their customer or end users without bearing in mind any aspect of search engines. Thus such websites really lost valuable business by avoiding search engine optimization of their websites. Properly optimized websites, done Organic SEO / Ethical SEO certainly gain good business from their websites.

Organic Search Engine Optimization is a multifaceted service that needs professional expertise, knowledge and experience. We at seorank.com.au give appropriate guidelines to our customers and suggest them most suitable organic SEO Plan for type of their business or service. We start our SEO work from scratch and put all efforts to make it user friendly and search engine friendly. We have good knowledge, experience, research ability, tools and processes to provide ethical SEO services to our global customers.

Organic SEO – The paramount way to reach your destination

Need for SEO

People all over the world, who owns their personal, or business website or desire to prepare website in future needs to know the real and fruitful benefits of Search Engine Optimization. World over the need for awareness of SEO is very essential for website owners to take actual advantage of their investment.

If you have your own website and you wish to explore your business online then Search Engine Optimization is the fastest and cost-effective way to gain business objective.

If you dont have your own website and wish to develop in future then you can take better advantage of Search Engine Optimization. As SEO consultants give you better guidelines starting from selecting most appropriate domain name for your business up to complete website development in most user friendly and search engine friendly way.

Need for SEO Grab the Opportunity when it Knocks your Door

Why SEO

Sometimes people argue that they get good listing or their websites get good response then why do they need SEO services. But they dont understand the real significance of SEO. They might get top ranking but they can not take real advantages from it because it was not optimized and therefore can not reach the target market as it requires. If you think that if you get good benefit of your site without optimization then you can get more than double advantages with optimizing your website in ethical way from best SEO Company.

Websites needs optimizing for following reasons :

  • To make your website known to your customer/end users on World Wide Web.[ Reach millions of customers globally]
  • To make your product, brand, company known globally [Fast product awareness]
  • Get maximum return of marketing investment [ Fast ROI]
  • Increase business volume [ Fast business growth ]
  • Increase Marketing Network [ Global Marketing]

Why SEO To Get Long-Term Achievement – Swiftly, Effortlessly

What is SEO

Most of the people on the net are not fully aware of the process of search engine optimization as well as not aware of the word SEO. The SEO Company always faces problems to explain their customers that SEO is very difficult and responsible work and needs constant attention and efforts. As there are no norms for search engines that you definitely get first rank on first page of search engine. Therefore it is great responsibility of Search Engine Optimization Company for optimized website strategically to get top ranks in SERPs.

The Organic/ethical SEO Process Includes

  • Considerate customers Business
  • Identified most suitable/targeted Keywords and Key Phrases
  • Analysis major competitor Domestic/International
  • SEO Copy writing by considering page related keywords
  • Defining keywords in links.
  • Optimization of images
  • Organize various tags such as Title tag, Meta Tags, Description, anchor tag, head tags for each pages in websites.
  • Building link strategy, Browser Compatibility, Page Validation
  • Preparing Sitemaps
  • Analysis of Web statistics
  • Implementation of SEO steps on basis of Web analysis

What is SEO  A Service that gives you Ongoing Success

Perfect SEO Company

When you assign your website to any SEO company for search engine optimization, it is very essential to know that if they have ability to optimize your website in right way. This is very essential because if your website is not optimized using organic SEO methods, the chances for your website getting banned becomes higher as major search engine such as Google, Yahoo and MSN ban unethically optimized websites.

We at seorank.com.au, a leading Australian Search Engine Optimization Company persistently expand our tried and tested techniques. Our dedicated SEO team continuously works on the latest trend and techniques of search engines to keep ourselves ahead of rapidly evolving organic SEO trends. We put our all efforts for our customers to keep them top of their competition in the search engine ranking.

Right SEO Company Because you Deserve the Best

Organic SEO
More than 60% of websites are created just by considering their customer or end users without bearing in mind any aspect of search engines. Thus such websites really lost valuable business by avoiding search engine optimization of their websites. Properly optimized websites, done Organic SEO / Ethical SEO certainly gain good business from their websites.Organic Search Engine Optimization is a multifaceted service that needs professional expertise, knowledge and experience. We at seorank.com.au give appropriate guidelines to our customers and suggest them most suitable organic SEO Plan for type of their business or service. We start our SEO work from scratch and put all efforts to make it user friendly and search engine friendly. We have good knowledge, experience, research ability, tools and processes to provide ethical SEO services to our global customers.
Organic SEO – The paramount way to reach your destination