Does Your Website Have Duplicate Content Problems?

This month was the Google patent named Duplicate document detection in a web crawler system. The patent explains how a content filter from the search engine can work with a duplicate content server.

What is duplicate content?

The patent contains a definition of duplicate content:

Duplicate documents are documents that have substantially identical content, and in some embodiment completely identical content but different document addresses.

The patent describes three scenarios where duplicate documents that are encountered by a Web crawler:

1. Two sides, which consists of a combination of regular web page (s) and temporary redirect page (s), is as documents if they share the same page contents, but have different URLs.

2. Thurs temporary redirect pages are just documents if they share the same target URL, but have different source URLs.

3. A common website and a temporary redirect page is to copy documents if the URL to the usual site is the target URL of the temporary redirect page or the content of the regular web-page is the same as the temporary redirect page.

A permanent redirect page is not directly involved in duplicate document detection because crawlers are configured to not download content on the redirect page.

How does Google detect duplicate content?

According to the patent description, Google’s crawler consults the duplicate content server to check if a retrieved page is a copy of another document. The algorithm then decides which version is the main version.

Google may use different methods to detect duplicate content. For example, Google can take content fingerprint and compare them when a new web site is found.

Interestingly, it’s not always the side that has the highest PageRank is selected as the main URL for your content:

How does this affect your website?

If you want to get high ranking, it’s easier to do it with unique content. Try to use as much original content as possible on your web pages.

If your site has unique content, do not you have to worry about potential duplicate content penalties? Optimize content for search engines and make sure that your site has good inbound links. It’s difficult to outrank a site with good optimized content and good inbound links.

This month was the Google patent named Duplicate document detection in a web crawler system. The patent explains how a content filter from the search engine can work with a duplicate content server.

Preparing SEO Content

Preparing website content is not as difficult if you have to prepare it without considering search engines. In such case it is similar to prepare text for your catalogue or literature. You can call your website as your company booklet (E-Booklet). But in website you can add more features such as online shopping cart, online support to customers etc. Preparing SEO content for website is more responsible job for SEO copy writer as he needs to keep in mind your target market (end users) and search engines.

What Search Engines Consider :

  • Search Engines always look for fresh and new content.
  • It gives more preference to the pages which have relevant textual content.
  • Search engines look for appropriate keywords and synonyms. Therefore your web page copy should be more precise with keywords and message that you have to convey to the surfers. It helps surfer to find your page easily with search word used while surfing.
  • Search Engines consider website as spam if you use duplicate content, page or website. Search Engine spiders find your site if you have copy content from other website. Therefore it is advisable to avoid duplicate text to fill page with more content.
  • It is not always to stuff content, but text that provides necessary information.
  • If you just write paragraphs and stuff with keywords than search engine makes it spam.

SEO Copy Writing What is Necessary to be Done ?

  • No Keyword Stuffing.
  • Avoid Duplicate Content.
  • Write Effective page and paragraph title using keywords.
  • Neat and clean text content depicts straight forward message to the target market. It will make your website user friendly.
  • It is very essential that while writing SEO copy, do not consider only search engine in the mind as internet users are equally important.
  • Net surfers who visit your website can revisit your site only if they find your site interested. If you provide fruitful information related to your business then SEO copy definitely helps you to gain natural traffic to your website.
  • If you have more graphics in your website, then write some short and meaningful text with image using suitable keywords. This helps search engine while listing your web page in their database.
  • In preparing SEO copy writing for website, it is necessary to give precise information for the subject with ease of navigation. If your surfers are happy, you can get good benefit from your site.
Preparing website content is not as difficult if you have to prepare it without considering search engines. In such case it is similar to prepare text for your catalogue or literature. You can call your website as your company’s booklet (E-Booklet). But in website you can add more features such as online shopping cart, online support to customers etc. Preparing SEO content for website is more responsible job for SEO copy writer as he needs to keep in mind your target market (end users) and search engines.
What Search Engines Consider :
  • Search Engines always look for fresh and new content.
  • It gives more preference to the pages which have relevant textual content.
  • Search engines look for appropriate keywords and synonyms. Therefore your web page copy should be more precise with keywords and message that you have to convey to the surfers. It helps surfer to find your page easily with search word used while surfing.
  • Search Engines consider website as spam if you use duplicate content, page or website. Search Engine spiders find your site if you have copy content from other website. Therefore it is advisable to avoid duplicate text to fill page with more content.
  • It is not always to stuff content, but text that provides necessary information.
  • If you just write paragraphs and stuff with keywords than search engine makes it spam.
SEO Copy Writing – What is Necessary to be Done ?
  • No Keyword Stuffing.
  • Avoid Duplicate Content.
  • Write Effective page and paragraph title using keywords.
  • Neat and clean text content depicts straight forward message to the target market. It will make your website user friendly.
  • It is very essential that while writing SEO copy, do not consider only search engine in the mind as internet users are equally important.
  • Net surfers who visit your website can revisit your site only if they find your site interested. If you provide fruitful information related to your business then SEO copy definitely helps you to gain natural traffic to your website.
  • If you have more graphics in your website, then write some short and meaningful text with image using suitable keywords. This helps search engine while listing your web page in their database.
  • In preparing SEO copy writing for website, it is necessary to give precise information for the subject with ease of navigation. If your surfers are happy, you can get good benefit from your site.