ATW    -   All the Web
B2B     -   Business to business
B2C     -   Business to consumer
CPC     -   Cost Per Click
CTA    -   Content Targeted Advertising
FFA     -   Free For All
HTML   -   Hyper Text Markup Language
IP        -   Internet Protocol
PFI     -   Pay For Inclusion
PPC    -   Pay Per Click
PR      -   Page Rank
ROI    -   Return on Investment.
SEO    -   Search Engine Optimization
SEM    -   Search Engine Marketing
SERP  -   Search Engine Result Pages
URL    -   Uniform Resource Locator
W3    -    World Wide Web
W3C  -    World Wide Web Consortium

ALT Text/Attribute

Text attached to an image to allow search engine spiders to extract textual information from an image. Achieved by using the ALT attribute of the <IMG> tag. Example: <IMG SRC=”cow.jpeg” ALT=”A picture of a cow”/>

Anchor text

Text specified for a hyperlink e.g. anchor text for SEO Glossary is ‘SEO Glossary’. It is very extremely important what anchor text appears in links pointing to your web site e.g. if your web site is about cake recipes the anchor text ‘Delicious Cake Recipes’ will help your rankings more than the anchor text ‘Donkeys like Carrots’.

Cloaking

An unethical SEO practice. It involves a different version of a web page being presented to each search engine spider. Each different version of the web page is optimized for the search engine spider it is presented to (i.e. exploiting its weaknesses). For example the Yahoo spider will be presented with a web page optimized for the Yahoo spider. You can be penalized heavily by the search engines for doing it, so don’t do it.

Directory

A directory is a web site that contains a categorized listing of links from around the web. For more information read my article Directories and their importance for search engine rankings.

Ethical SEO

The opposite to Unethical SEO. It is SEO executed without resorting to underhand or illegal activities that may cause your web site to get blacklisted by the search engines. Stay on the ethical side of the fence!

Gateway Page

An unethical SEO practice. A web page optimized for certain keyphrase/s with the specific purpose of leading you to another page i.e. they offer nothing of value in themselves. Can be penalised by the search engines for this practice, so don’t do it.

Inbound Links

Links to your web site from outside web sites (i.e. a web sites under a different domain name). The more of these the better, obviously for traffic reasons, but also because the help build link popularity (read my article Link Popularity, the make or break element for Search Engine Rankings)

Key phrase

A group of keywords. For example: two keywords ‘cake’ and ‘recipes’ grouped together make up the key phrase ‘cake recipes’.Keyword:

A word with particular importance to the theme of a site. For example if a web site provides information about Formula 1 racing then important keywords would be ‘Ferrari’, ‘Monaco’, ‘Schumacher’ etc…

Keyword Analysis

The process of analysing a subject area or web site with the goal of identifying keywords that best describe the subject area/web site. A factor in the analysis is discovering keywords that match or resemble keywords that people use when performing real-world searches on search engines. The ideal result of the analysis is a list of keywords that if incorporated correctly into a web site will increase probability of traffic to the web site.

Keyword Optimization

The overall name given to the process of performing keyword analysis and incorporating the discovered keywords/keyphrases into the web site.

Keyword Spamming

The process of stuffing a web page with keywords not related to the theme of the web site or in a high amount as an attempt to influence/trick the search engines. Keywords can be stuffed into many areas of a web page e.g. TITLE tag, META tags, ALT text, TITLE text.

Link Popularity

The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site. For more information read my link popularity article.

META Tags

META tags are special tags included at the top of a HTML page. Their purpose is to provide extra information about the web page i.e. metadata. The most influential tags for search engine ranking are the Keywords tag and the Description tag.

Natural Links

Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally. These types of link are very powerful in the link popularity stakes as they identify a web site that is worth linking to and therefore has a better chance of being a quality resource of information. To increase your chances of earning natural links make sure your web site has a lot of quality content that is better than the competition. Also provide linking information on your web site to make it easier to link to i.e. provide actual HTML to use when linking.

One-way Links

Links to a web site that are not reciprocated i.e. no link exists to the web site that is doing the linking. These type of links are powerful in building link popularity.

Outbound Links

Links within a web site that are pointing to outside sites. Do not affect link popularity but care must be taken not to link to a web site that may get you banned e.g. linking to a link farm is a no-no.

Page Rank

An antiquated ranking system created by Google which is given far more hype and attention than it deserves. If you install the Google toolbar in your browser you can view the PageRank of any web page you visit by viewing the PageRank meter. It measures the ‘popularity’ of a web site in the eyes on Google. It is based on a ‘democratic voting’ mechanism whereby web sites linking to a site cast a ‘vote’ for the site i.e. add to the PageRank meter. The more PageRank the linking site has, the more PageRank the linked-to site receives. It is true that is does influence web site ranking i.e. the higher your PageRank the better ranking you will have, but there are other factors that affect ranking to a higher degree e.g. optimized anchor text, theme of the linking site.

Ranking

The position within search engine results that a web site reaches for a particular search phrase by a surfer in any search engine or directory.

Robot

Another name for spider.

Robots.txt

A special text file placed at the root of a web site’s structure. It contains rules that a search engine spider must obey when indexing a web site. You can specify what pages to index or what search engine spiders are allowed to index the web site e.g. you can specify that Google’s spider is allowed but not Yahoo’s spider. Useful to stop a web site from being indexed by accident if it is still under construction of if you want certain areas of the web site to be hidden from the spider.

Search Engine

A database of information retrieved from indexing web pages from all over the web. A user can use a search engine’s interface to search their database of information and find links to web sites that provide information relevant to their search criteria. The majority of search engines have their own piece of software called a ’search engine spider’ that visits web pages on the Web and extracts the required information it needs to allow its search engine to function.

Search Engine Optimization

The process of modifying a web site’s content, structure and link popularity to maximize the chances of a higher ranking within search engine results. It is basically optimizing a web site to make it more important in the eyes of a search engine.

Site Map

A special page on a web site that contains a tree-like representation of the link structure of the site. It allows a search engine spider to index all the most important pages of the site with ease because it can access them all from one page. A link to the site map should be clearly accessible/indexable from the home page at least.

Spider

A spider is a special piece of software that is sent out by a search engine to index a web site’s pages for inclusion in a search engine’s database of information. Spiders work by parsing the HTML on a site, extracting relevant information and following any links that are contained on the page to continue the parsing process. It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

TITLE Tag

The TITLE tag is used to specify what text appears at the top of a browser window when visiting a web page. It also appears as the link text when your web site appears in search engine results. It can influence rankings a great deal so spend time ensuring that the right text is in it (i.e. include keywords/key phrases relevant to the web page). For more information read my title tag optimization article.

Unethical SEO

The opposite to Ethical SEO. It involves employing underhand or illegal activities to increase search engine ranking. They are many unethical seo practices including cloaking, gateway pages, keyword spamming

Visit SEO Sydney.

Read more about Search Engine Optimization & SEO Services.

Search Engine Optimization (SEO) is the process to make your website more visible to people by getting top ranking in search engines and increase natural traffic to your website. In other words SEO is the process to make your site search engine friendly as well as user friendly.

Read more on SEO…

I want to make SEO for my website; shall I need to redesign my website?

It depends on the format of your website and also your budget. If your website is designed properly then there is no need to redesign it. SEO for your website is also possible with some minor modification in your website if designed properly. But you need to take guidance from SEO Company to take good advantage for your business.

How Can I find SEO Company that use ethical methods for SEO?

It is very essential that your SEO Company use ethical method for website optimization. While appointing SEO Company for SEO first of all inquire for their clientele and check their ranking in search engines. Any website can not sustain in good position which use unethical SEO methods.

Read more about Professional SEO Company…

I want to expand my business and I heard about Email Marketing, Can Email Marketing give benefit to my business?

Email Marketing is really good to contact millions of people in short time. With email marketing you can get fast response for your business. It is the most effective and economical medium for online or offline businesses.

Read more for Email Marketing…

Can my business get advantage by preparing business blog?

Personal / Business Blog is an ideal way to increase inbound links to your website. As well as it diverts natural traffic to your website. You can include as many information and pages in your business / personal blog which can not be possible to include in your company’s website.

My website is in Flash, Is it possible to optimize my website?

Yes, of course, as search engine utilizes advanced methods, now it is possible for SEO in flash website. You can take help of SEO Company for search engine optimization of your flash website.

How Internet Marketing is useful for my website?

Online Marketing or Internet Marketing is considered as cheapest media compare to all other types of media. E-marketing helps your company to reach your global target market at very affordable cost. It is an efficient way to make your product / brand / company / service popular globally as well as it helps to increase your business growth and marketing network.

Read more on Internet Marketing…

Article Writing – Just try and grab Benefit

Article writing is the best way to update your website frequently. There are various benefits of article writing for your website.

• It provides latest information about your product or business.
• Professionally and creatively written articles hold user on your sites. By providing send link to friend on the article page increases popularity of your website. Once a user finds your article interested he will definitely send your site links to his/her relatives, friends or business associates. It increases natural traffic to your website.
• Writing article using SEO copy writing helps to make your site search engine friendly as well as user friendly.
• As there are no limitation for article writing, you can add as many pages as you can. You can put old articles in archive section. Thus you can increase volume of your website which is also an important aspect for search engine optimization.
• You can interact with users by asking there opinion about your articles. And thus you can get chances to approach potential customers by online communication.

For writing articles related to your industry, business or SEO services, please feel free to get our efficient article writing services.

Blog is the effective way to present information which may not be possible to incorporate in the corporate website. As well as one can update blogs regularly to provide fresh and latest information about your business, service or personal activities. Thus it is very helpful for SEO of your website as search engines are always in search of fresh and new contents. Blogs can be useful for professional and business peoples.

Business blogs help companies to give their customers latest industrial news and updates about their products and its benefits. Thus regularly updated sites get good listing in search engines.

Blogs which are written by SEO copy writer can get more advantages as SEO people know very well all aspects of search engines and how to make your blog popular using most approachable keywords and key phrases. The Professional SEO company gives you the best suggestion for preparing blog on subject which can be most profitable to your business or services.

Business Blogs – An Advantage

• Business blogs are most successful and cost effective media to get popular in your target market and search engines too.
• SEO written business blogs definitely provide fruitful information and thus it is the best way to increase natural traffic to your website which in results generates genuine inquiries for your business
• In the corporate website for your company sometimes it is not possible to provide all information about your company, product or service. By preparing blogs related to your product you can provide all details for the subject. Even you can prepare different blog sites for different products to make your site more popular.
• You can provide link to your corporate website from your blogs site. You can give appropriate link to your website from each blog pages. This increases incoming links to your website. By increasing number of incoming links to your site, your website can get good results in search engine result pages.

At seorank.com.au, we have team of professional seo writers who can write all type of blogs such as personal blogs, business blogs, educational blogs, entertainment blogs etc. For any subject, we provide best seo copy writing.

If you have developed new website then it is essential to submit your website in search engines. You should also resubmit your website as and when you update your webpage or site.

Search Engine Submission – Don’t Avoid It

If you don’t submit your website in search engines, search engine automatically indexes your website. But it takes times that search engines find your website and submit it automatically. If your website has not proper link structure then there are chances that your site may not be submitted.

As many search engines often change their algorithms with change in technology and to provide efficient search results to internet users, it is necessary to resubmit your website frequently to get top ranking.

Importance of Search Engine Submission

It is essential to submit your websites in major and popular search engines for various reasons as follows :

• More than 95% of internet users make use of search engines to find what they are looking for on the Internet. If you have properly submitted your website you can get better advantage to get listed in search engine result pages.
• Submitting your link to search engines is an excellent way to build your web site’s link popularity and improve search engine rankings.
• When you update your website, add new pages then by resubmitting your page people can get updated information from your website quickly.
• When people search some particular information on internet they generally visit first two pages from search engine result pages (SERP). If your website will not appear in first two pages of SERP than you can not take any advantages from your website. Therefore it is advisable to make SEO friendly website before submitting it in search engines.

Search Engine Submission – How it works

• You can either submit home page or entire website to search engine. But many search engines prefer to submit only the home page of a web site. By submitting the home page, search engines spiders are able to crawl website.
• When you submit your page or sites, search engine add your website in their database or update if your site is already listed. If you have properly optimized your site using ethical search engine optimization methods then you can get more chances for getting good listing.
• After submission, search engines considers various factor while preparing SERP for particular search word such as placement and density of require keywords, website link structure, relevancy of page content with keywords, page titles etc. Therefore it is necessary to optimize your site using search engine optimization process in order to gain good position in various search engines.
• Submitting site will take some time to get listed; therefore you need some patience.

It is advisable to take professional SEO services for submitting your site in various search engines. SEO People submit your site as they are familiar and experienced with search engine behaviors and advanced techniques. All search engines use keyword frequency, proximity and weight in their algorithms. The Professional SEO provides search engine submission services by considering all aspects of search engine behaviors.

For any website, links plays an important role in determining ranking in major search engines. Build maximum quality incoming or inbound links makes your site more search engine friendly.

Submitting your website in various directories is one of the best ways to built incoming links in your website. There are various online business directories / trade directories / business portals available on the internet related to your business and industries. You can avail benefits from such online directories by manually submitting your website in the directory related to your business.

Directory Submission – How it works

Directory Submission requires lots of skilled and experience to get real benefit. Seorank.com.au offers ethical and efficient web directory submission services. We have a SEO team of experienced and knowledgeable with ability to submit your website using most appropriate and targeted keywords.

The directory submission process is as follows:

• Find most appropriate online directories/portals for the type of your business, target market (domestic & International)
• You have to submit your product / services to the related product category. It is very essential to find appropriate product category to get more potential enquiries for your product.
• You have to use SEO friendly copy writing while preparing short introduction for your company/product/service. It helps in easy finding of your page from large volume directory.
• You can also add your product photographs with product details.
• You can get enquiries from directories only after approval of your submission.

Directory Submission – Benefits

Directory submission is one of the best methods of internet marketing. The reason for submitting website in directories is that these online directories are already listed in search engines with good rankings and very popular in their industries. Therefore user can find them very easily. You can also take such benefits by submitting your website in popular online directories.

There are many benefits of directory submission as follows:

• Improve Rankings by One Way Links: Generally all online directories provide one way links. By submitting your website in number of directories you can increase incoming or inbound links to your website. Search Engines give more preference to website with more inbound links
• Increase Natural Traffic to your website
• By getting good listing, you can find growth of traffic on your website. You can get good business enquiries from these directories if you have submitted properly and provide fruitful information of your product / company.
• Free Submission – get profit at no extra cost.

Generally all directories provide two options for submitting website.

o Free Directory Submission
o Paid Directory Submission

You can submit your website either using paid submission option or free submission option as per your need and budget. Your SEO Company can guide you that which option is more beneficial to you.

Manual / Directory Submission is a very time consuming process and needs right efforts for selecting appropriate directory and product category for your business. Our Internet Marketing Services offers valuable services for promoting your website.

If you are running business online (through internet) or offline, email marketing is the most successful and cost effective medium to promote your business. Email Advertising or Web Marketing is the kind of direct marketing that uses to send thousands of electronic messages to the potential and existing customers.

Email Advertising – Reason for Popularity

Promoting business online using email is really worthy. It gives immediate response for your valuable business by online enquiries, registration forms, etc.

Email marketing is very a popular medium for online marketing for following reasons :

• Sending electronic messages (email) is very economical compare to other media for promotion
• Email delivers your messages to thousands of people in a very short time.
• Faster and Cheaper
• Most effective and successful
• It builds strong relationship with customers

Email Advertising – Success Behind it

For successful email advertising, it needs effective planning and marketing strategy. If you follow right way then only you can run successful email marketing campaign.

The steps to consider while deciding email advertising :

• Your existing and potential customers
• Existing and Potential domestic and International market
• Right Message for your potential customers
• Personal message for existing customers
• Effective text information
• Perfect Time, Interval and number of Frequencies for sending emails

Effective email marketing campaign build product/brand awareness, strengthens relationships, encourage trust and loyalty between company and customers.

Email Marketing can be used for :

• Enhancing the business relationship with existing customers, and New Customers
• For New Product Launch
• Company’s Newsletter / Articles
• Convey greetings on festivals

Design an Electronic Message for Email Marketing

The success of any email marketing campaign is very much depends on its outlook.

• Your message should be very precise
• Use catchy slogans to attract people
• Use attractive images [ avoid large size images]
• Use colors and fonts readable and available universally
• Design in such a way that it takes minimum download time at customer’s end
• Give an alternative links to view your message in case of unable to open your message
• Make your message in such a way that it should not consider as spam.

Email Marketing Campaign – Handle with Care

In email marketing campaign, while sending bulk mails to the thousands of people the things should be considered :

• You need to send emails to the right target market
• It is very essential because your mails should need to reach appropriate person otherwise people consider it as junk mail and delete it. It wastes your time and money.
• Give unsubscribe link at the end of your email
• If you have sent mail by mistake to the people who do not concern with your product or service than he can unsubscribe his email id to remove it from your database. This makes you prevent from unnecessarily sending mail to the unwanted people while resending. This saves time and cost.
• Keep regular time interval between sending emails
• You need to keep some time gap for resending your mails. Otherwise people feel your message as hammering on them.
• Change design and format while resending
• Give some new look and style to your email message that attracts customer to view your message.

We at seorank.com.au offer efficient Search Engine Marketing (SEM) solutions for successful Email Marketing Campaign. Our cutting-edge technology gives businesses or individuals the power to create effective email campaigns, an ability to select target market for your advertising campaign, Website Promotion etc.

Important Aspects of Online Marketing Strategy

An efficient Internet / Online Marketing Strategy includes all aspects of online advertising activity that promotes your product / company / business/ brand online such as :

• Website
• Business Blog
• Press Releases
• Articles
• News Updates
• Online Banner advertising
• Online Market Research
• Email Marketing

Creative and Technical Aspect of Online Marketing

The creative and technical aspects of Online Marketing / E-marketing includes :

• Web Design
• Web Development
• Online Sales
• Interactive advertising

To emphasize business goals need intelligent online marketing planning and watchful execution. Internet Marketing is an essential part in today’s competitive edge. Building proper Marketing strategy, intelligent web promotion, ethical SEO etc. are some important services of Internet Marketing. We at seorank.com.au offers internet marketing services for overall success of your marketing campaigns.