Best chosen Keywords and key phrases for any website is considered as strong base of any successful SEO Campaign. In Search Engine Optimization process keywords make very much impact on overall optimization process. Keywords give positive or a negative result on your website promotion depending on the criteria of keyword research. While searching keywords you need to scrutinize your products, brands, existing & potential global target market, marketing goal and top competitor.
Use of Keywords and Key Phrases for Search Engine Optimization
Domain name selection
Selecting right domain name is very essential for the website owners to avail actual benefit for their business. For example, if your company name becomes famous, you can select domain name with your company, if brand name or product is popular then you can select it. In other word you have to select appropriate keyword for your website name.
Domain name with right Keyword gives good benefits while searching, it which helps you to get good position in search engine ranking.
Selection of file name on basis of page content using Keywords
SEO is the process where each and every step should be taken carefully. Even a small wrong step makes you down compare to your competitor and wise step gets you ahead of all. Use of keywords and keyword phrases in file name is also an important aspect for search engine ranking. Therefore use of each and every keyword watchfully to get more hits and diverting natural traffic to your website.
Preparing Title Tag
Search Engine such as Google, Yahoo, MSN and other major search engine consider page title while preparing search engine result pages. Page title with Keywords which are used in page content make more impact on search engine. It is also necessary not to repeat keywords more than three times in Title Tag.
Preparing Meta Tag, Description, Anchor Tag
Similarly use of Keywords in Meta Tag, Description (Description is short summary of page content, mainly prepare for search engine). Use of most targeted keywords and keyword phrases make your site more visible to your target market.
Preparing Paragraph Heading
Give Keyword related paragraph title and make it h2, h3 tags. Search engine considers all this tags for preparing search engine result pages (SERP).
Image optimization is writing description on image. When page loading time is more and if image size is large than page description will appear first so surfer can get idea about the image (photograph) in the website. Giving suitable image description is useful for net user and search engine.
Generating SEO Copy Writing
SEO Copy writing means use of most appropriate keywords and key phrases at most suitable places while writing page content. It is not just stuffing of keywords. It is not advisable to stuff keywords in any single page as search engine considers it as spam page. Therefore SEO copywriter needs to carefully use keywords by considering search engines. Also net surfer rejects page having more keyword stuffing and they avoid visits it again as it is not much informative. In addition to keyword research, keyword positioning and keyword density plays major role in ranking of your website.
The SEO Research team of seorank.com.au considers all positive aspects while preparing keyword and key phrases. After thorough study of customers business or service we prepare list of most targeted keywords for your websites.